The B2B industry is equally impacted as the B2C with the advent of technology and requires consistent intervention in order to stay afloat in the modern world. B2B stalwarts are increasingly heading the digital initiatives to sustain and be profitable.
In this blog, we will have a look at what exactly is a b2b eCommerce platform and how entrepreneurs can choose the right one for the business.
A B2B eCommerce involves deals between two business parties and a digital platform that helps nurture, facilitate and optimize these deals is a B2B eCommerce platform. This platform is the digital face of the company helps provide relevant and customized data to increase B2B sales.
Here are some mandatory features of a B2B eCommerce platform:
Reliability: One of the most critical aspects of a business is PCI compliance and data protection of users and hence is a mandatory requirement in any B2B platform.
Easy-of-Use: An eCommerce solution should enable entrepreneurs to optimize offerings and convert leads easily.
Flexibility: To provide a customizable buying experience for entrepreneurs.
Scalability: Scalability is the core feature of the B2B eCommerce platform and helps handle abrupt surges and plunges in demand.
Now, let us look at some essential features to consider when choosing a B2B eCommerce platform:
On-premise and Cloud-based
An on-premise solution works on the business’ site and is linked via the internet. With this solution, the vendor owns and needs to maintain the infrastructure for the eCommerce platform.
An open-source platform for B2B operations enables you to modify the platform’s code. It relishes creative liberty while designing and setting up B2B websites.
Certain websites can be built with template options and do not require coding from scratch. This is an affordable option to build quick and fast platforms.
An on-premise B2B eCommerce platform requires you to maintain your software consistently. Infrastructure costs, bug fixes, or site-related problems are all entrepreneurs’ responsibilities.
PCI security is a critical component of B2B eCommerce platforms and is a means to secure customers’ information while they make a purchase.